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@ Saturday, 08. Oct, 2005 - 11:06:22 amIn Lesson 2 a task requires: Take a look at http://www.ft.com and see what you think. Does this page display in your browser with its normal settings? What do you think about the length of the page? Is it too long for you? The page has some animations. Do you think they make it more attractive or more readable?
In our browser at home (AOL) the page in fact displays with quite a lot of white space on the right hand side. The full width is visible and the white space doesn't particularly add or subtract from the experience.
However the page is way too busy, hundreds and hundreds of words of dynamic content which although it was grouped together was still quite overwhelming.
It's not so much the length of the page that is the problem, but the amount that is crammed into that space.
The animated parts of the page range from mildly to very irritating. In particular, in a prominent position on the page, there is a car advertisement. If you hover over this the advert expands into an even larger advert. You then have to click away - on a neutral part of the page - to remove the advert and see the text underneath.
I didn't feel inspired to follow up any links or to explore the site any further: it tries too hard.
In defence of the site, I guess that FT readers are probably used to scanning loads of columns of tiny figures (tables of stocks and shares etc) so maybe the site is sticking with that m.o.
